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To launch Accenture's new brand identity we wanted to highlight the innovative, intriguing solutions Accenture develops for clients. It only made sense to design the creative to communicate the New Applied Now message the same way — blending smart, punchy writing with eye-catching visuals.
Accenture was the first brand to use a new breaker-page format in Harvard Business Review. The gatefold format allowed us to introduce the new tech and then reveal how it is being applied now.
Shortly after the rebrand of Accenture’s visual identity, we launched a takeover of Heathrow Airport’s Fast Track First Class Pre-Check Security Area. The engaging large-scale units displayed New Applied Now messaging that spoke to innovation related to air travel.